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6 Reasons to Use Quotes in Your Social Media Content Strategy
Is using quotes in your social media content strategy a worthwhile effort?
Are you curious if quotes as a type of social media content are effective for your small business?
You know what I’m talking about! I mean those image-worthy, informational and inspirational snippets that you see on social media.
There are entire websites, social media accounts, and apps dedicated to delivering quotes to their fans. What do they know that you don’t?
Since social platforms are about being sociable, your fans desire content that is inspirational, informative, positive, hopeful, entertaining, or humorous.
Why Are Quote Pictures Trendy On Social Media?
Images that have a quotes on them are very easy to understand for all age groups. They are straightforward. The images are usually easy to view and will create some sort of emotional reaction. The quote often shares a similar feeling or reaction as the image does. We find people tend to like this kind of content by commenting, sharing and liking it since the meaning of it can be easily relatable to them.
Let’s face it: there’s a ton of negativity making its way around social media. Who wants to see complaints and angry political posts? Leave those to others. People desire content that makes them feel better. Focus on posts like quotes to contribute to a positive discussion.
After all, isn’t one of your social media marketing goals to connect with your audience? How can you expect someone to buy from you when they don’t know or trust you? Your content is meant to foster positive relationships that increase your trustworthiness and perceived value.
As one type of content that receives social media engagement, quotes are a standard go-to when brands are trying to produce non-promotional posts.
So, why do people enjoy consuming quotes?
Let’s discuss why quotes in your social media content strategy are powerful and persuasive.
1) Quotes are Brief and Easily Consumed.
There is an epic amount of content for your audience to consume. Who has the time or the attention span?
Longer content can also overwhelm. Your audience will appreciate (and possibly prefer) a brief version of content. Quotes require little commitment and certainly less than 30 seconds of time..
With little commitment required, quote posts are easily consumable and therefore more likely consumed!
Used strategically and practically, quotes give your business more awareness and visibility while expressing your brand!
KEY TAKEAWAY: Present your content in short form by using quotes to get more of your content seen and consumed.
2) Quotes Arouse an Emotional Response
Love ‘em or hate ‘em, quotes are a fashionable type of social media content. That’s why there are entire social media accounts dedicated to posting inspirational, positive, humorous, and informative images.
People gravitate to quotes for numerous reasons, one of which is that often the messages make them feel something. Quotes are content that is emotional, entertaining, or educational.
Have you ever read a quote that expresses a sentiment you’ve been feeling but unable to communicate?
Frequently, quotes leave an impression on your audience too. That impression may be about your brand or about an action they need to take.
Either way, there’s an emotional feeling tied to quotes, which adds to their appeal.
Different types of quotes elicit different responses. However, inspirational quotes are one of the most impactful, emotional content types and worth discussing in more detail.
Using Inspirational Quotes in Your Social Media Content Strategy
Research shows that, in a general sense, inspiration:
- is a catalyst for creativity;
- facilitates progress toward goals;
- increases well-being;
- propels a person from apathy to possibility;
- allows people to transcend limitations to awaken new possibilities; and,
- transforms the way we perceive our own capabilities.
According to Fast Company, inspirational quotes have a few qualities that make them popular and compelling. These types of quotes:
- demonstrate a coaching factor that makes them attractive;
- offer effective, pleasing language and metaphors that are memorable, convincing, and powerful; and,
- appeal to our aspirational nature and our desire to change to follow in the footsteps of leaders.
No matter what science or psychology say about inspiration, I think it comes down to one simple fact: quotes trigger the emotion button.
When your content is both visually and emotionally appealing, you’ll see an increase in engagement. Over time, you’ll attract more followers while forming a connection with your audience. These are good reasons to use quotes in your strategy.
We recommended going one step further: add your own viewpoint when posting inspirational words from someone else.
This extra effort displays insight into your personality, beliefs, and purpose. Using this tactic, you can build connections with your audience and express your brand—even though you’re sharing someone else’s ideas.
When you make people feel happy, positive, and good they associate you with positive emotion. With all of the negative sentiment on social media, positive quotes make you stand out as a source of good vibes.
KEY TAKEAWAY: Incorporate inspiring, positive quotes into your social media strategy as long as the content is relevant to your brand and audience.
3) Quotes Make Easy Visuals.
It’s pretty much standard operating procedure to use visuals in your social media content. People process visual information faster, and they respond to it more frequently on social media with likes and shares.
Text-only posts still receive some love, but posts with visuals do much better. Posts with visuals:
- are more easily noticed in the news feed;
- excite the senses; and,
- increase engagement.
Plus, algorithms seem to favor visual content and give it a higher priority,
And that’s another reason to incorporate quotes into your social media content strategy: they make for enticing yet easy-to-create visuals!
People love quotes and visual content. You need a content strategy that attracts and keeps fan. Quotes are engaging content and make visual content easy, so it’s a win all around!
KEY TAKEAWAY: Quotes are crowd-pleasing content that can be easily turned into graphics and videos to give your posts a fighting chance on social media.
4) Quotes Make Branding Simple.
While we’re on the topic of visual marketing, we might as well discuss branding.
To communicate your brand’s personality, you need content that clearly indicates the post originates from you, not some other business.
Everything you post on social media represents who you are, what you believe, and your personality. REMEMBER THAT.
Another reason quotes are awesome is that they are easily brandable. It doesn’t matter if the quote is about shoes, marketing, motivation, or cats! Your logo and name or website address is prominent on every image framed quote.
Using quotes in your overall content strategy expresses what your brand is about in small snippets. Over time, your audience gets to know you better. They get a chance to know, like, and trust you (aka the KLT factor). And the KLT factor is essential in purchase decisions!
Key Takeaway: Simple, branded quotes work!
5) Quotes are Informational and Educational.
Your audience is also on social media to learn. People do searches on Facebook, Twitter, Pinterest, LinkedIn, and Instagram to discover information about certain topics of interest.
Quotes are one terrific way to convey information and educate others while also increasing your brand’s visibility and awareness.
A key point: Remember that people can’t resist content that is emotional, educational or entertaining.
Back to your audience…developing a strategy related to informative quotes is well worth it. Over time, the accumulation of your content forms an opinion in your readers’ eyes of a brand that is helpful and knowledgeable. Soon your readers will become fans and trust you for the value you provide.
Key Takeaway: You’ll attract a more targeted fan base through this type of content, which helps to build your community.
6) Why Are Quote Pictures Trendy On Social Media And Good For Your Business?
Quote posts are effective and persuasive because people are drawn to brief but meaningful, relevant, and engaging content.
Don’t forget that social media is more than posting links to articles. People desire connections and relationships.
When you include quotes as part of an overall social media marketing strategy, you’re repeatedly communicating different aspects and layers of your brand. This will attract targeted customers to grow your community while increasing the know, like, and trust factor with your audience.
One of the easiest ways for people to get to know you online—where there is no in-person, face-to-face interaction—is via the content you post.
Images that have a quotes on them are very easy to understand for all age groups. They are straightforward.
The images are usually easy to view and will create some sort of emotional reaction.
The quote often shares a similar feeling or reaction as the image does.
We find people tend to like this kind of content by commenting, sharing and liking it since the meaning of it can be easily relatable to them.